https://kendraxu.com Kendra Xu Tue, 21 Feb 2023 04:22:45 +0000 https://kendraxu.com en https://kendraxu.com/About Tue, 21 Feb 2023 04:22:45 +0000 Kendra Xu https://kendraxu.com/About Hi, I’m Kendra. I’m a designer working on the Human Interface team at Apple, currently based in Cupertino, California — a long way from my beautiful homelands of Singapore and China. My interests lie in psychology, languages, diverse cultures of the world, and emerging technologies. Previously&nbsp;︎&nbsp;Instrument&nbsp;︎&nbsp;Manual&nbsp;︎&nbsp;Method (not the soap company) Education&nbsp;︎ Rhode Island School of Design, ’18 Past Clients&nbsp;︎ Airbnb ︎ Apple ︎ Epic Games ︎ Envelope Architecture + Design ︎ Microsoft ︎ Nike ︎ WNBA ︎ Skyryse ︎ Twitter&nbsp;+ a few others... Social&nbsp;︎︎︎ IG,&nbsp;︎︎︎ LinkedIn Resume/Password available upon request. https://kendraxu.com/Epic-Games Thu, 24 Mar 2022 01:12:40 +0000 Kendra Xu https://kendraxu.com/Epic-Games 2021 EPIC GAMES Project Goal Create a future vision for the Epic Games Store by concepting near and long-term features that dramatically improve the player experience. Our team partnered with Epic to align on user needs, business goals, and future priorities. We covered Discovery, Market Analysis, Competitive Audits, User Research &amp; Strategy, Design &amp; Prototyping. I worked with a cross-functional team of research/UX strategists, a creative director, freelance designer and motion designer to conduct research and design what the Epic Games store could look like in 2-5 years. Collaborators: Terry Tucker (Design) Greg Donnelly, Adam Gault (Strategy) Orland Longlight (Motion) Jon Pauly (Research &amp; Testing) <img width="4708" height="3056" width_o="4708" height_o="3056" data-src="https://freight.cargo.site/t/original/i/c15a5dc2911c30f03521bd1ba0e32256e2d43036027ff8d54ef8b85c63e1b878/Epic_Audits.jpg" data-mid="137515274" border="0" src="https://freight.cargo.site/w/1000/i/c15a5dc2911c30f03521bd1ba0e32256e2d43036027ff8d54ef8b85c63e1b878/Epic_Audits.jpg" /> User Research &amp; Strategic Approach 12 Competitor Deconstructs, 9 User InterviewsCollaborating with a freelance research strategist, I helped audit product experiences of competitors and related brands such as Steam, Xbox, Discord, Spotify, PS5 and more, drawing insights based on Epic’s 4 organizational pillars (Sell, Scale, Connect, Play). We also conducted user interviews with PC gamers using Epic and/or competitor platforms. Our strategists managed Maxdiff testing, market research and feature prioritization for our strategic briefback. <img width="3592" height="2022" width_o="3592" height_o="2022" data-src="https://freight.cargo.site/t/original/i/8942853354dbac014daa0c53bbd57b3598d9409fea2c0bd304755303eda78d60/Epic_Deck-1.jpg" data-mid="137515355" border="0" src="https://freight.cargo.site/w/1000/i/8942853354dbac014daa0c53bbd57b3598d9409fea2c0bd304755303eda78d60/Epic_Deck-1.jpg" /> <img width="3592" height="2020" width_o="3592" height_o="2020" data-src="https://freight.cargo.site/t/original/i/1e0e2a0ac49aa0457aa526fc67a82c3dad1e7fa9b1961dc5e2a025f6c78d118a/Epic_Deck-2.jpg" data-mid="137515354" border="0" src="https://freight.cargo.site/w/1000/i/1e0e2a0ac49aa0457aa526fc67a82c3dad1e7fa9b1961dc5e2a025f6c78d118a/Epic_Deck-2.jpg" /> <img width="3596" height="2022" width_o="3596" height_o="2022" data-src="https://freight.cargo.site/t/original/i/8f5615329155dc87ab4c67c5c38ce5bd495ddc2a2a2af8db5a6457b01dc09cdc/Epic_Deck-3.jpg" data-mid="137515353" border="0" src="https://freight.cargo.site/w/1000/i/8f5615329155dc87ab4c67c5c38ce5bd495ddc2a2a2af8db5a6457b01dc09cdc/Epic_Deck-3.jpg" /> <img width="3594" height="2022" width_o="3594" height_o="2022" data-src="https://freight.cargo.site/t/original/i/1459ac7524765882255286a32436af67a68f39f0708ffb60a8b69cc303d8f8ec/Epic_Deck-4.jpg" data-mid="137515352" border="0" src="https://freight.cargo.site/w/1000/i/1459ac7524765882255286a32436af67a68f39f0708ffb60a8b69cc303d8f8ec/Epic_Deck-4.jpg" /> <img width="3594" height="2022" width_o="3594" height_o="2022" data-src="https://freight.cargo.site/t/original/i/52d20f9cd8b87025f1dc43c5b715ca6c9e1840b88b81e73666b1a74ae8e7e4ca/Epic_Deck-5.jpg" data-mid="137515351" border="0" src="https://freight.cargo.site/w/1000/i/52d20f9cd8b87025f1dc43c5b715ca6c9e1840b88b81e73666b1a74ae8e7e4ca/Epic_Deck-5.jpg" /> <img width="3594" height="2022" width_o="3594" height_o="2022" data-src="https://freight.cargo.site/t/original/i/4900b1cadaf428e0e936c4ff58a81bb4c8e11110b546969ca7cbcdcca069c117/Epic_Deck-6.jpg" data-mid="137515350" border="0" src="https://freight.cargo.site/w/1000/i/4900b1cadaf428e0e936c4ff58a81bb4c8e11110b546969ca7cbcdcca069c117/Epic_Deck-6.jpg" /> <img width="3594" height="2022" width_o="3594" height_o="2022" data-src="https://freight.cargo.site/t/original/i/04fae62607d91ff27d781a4df325a7fb1eca1fe34649de16f87cc1a329dc885d/Epic_Deck-7.jpg" data-mid="137515349" border="0" src="https://freight.cargo.site/w/1000/i/04fae62607d91ff27d781a4df325a7fb1eca1fe34649de16f87cc1a329dc885d/Epic_Deck-7.jpg" /> <img width="3594" height="2022" width_o="3594" height_o="2022" data-src="https://freight.cargo.site/t/original/i/dff1c5f4655e001bf2c5d97f479e1bbbda592deb189515d67f7768c3919a2f27/Epic_Deck-8.jpg" data-mid="137515348" border="0" src="https://freight.cargo.site/w/1000/i/dff1c5f4655e001bf2c5d97f479e1bbbda592deb189515d67f7768c3919a2f27/Epic_Deck-8.jpg" /> <img width="3592" height="2022" width_o="3592" height_o="2022" data-src="https://freight.cargo.site/t/original/i/f4fa5bc44be44535ba4643949771b4645409a05771e93b68d56a4ab24162b347/Epic_Deck_Update.jpg" data-mid="137515558" border="0" src="https://freight.cargo.site/w/1000/i/f4fa5bc44be44535ba4643949771b4645409a05771e93b68d56a4ab24162b347/Epic_Deck_Update.jpg" /> Vision Concepts 8 Rounds of Iterations, 20 New ConceptsFor 8 rounds of iterations, I led UX + visual design efforts for all identified features, referring to our feature prioritization worksheet and presenting concepts weekly to our client team. While we came up with 20 new concepts in total, we focused on fleshing out 4 key areas: Social Shopping, Reviews, Looking for Group, and Events. <img width="3840" height="2326" width_o="3840" height_o="2326" data-src="https://freight.cargo.site/t/original/i/d46dc5ccf3553b029c3ba81bd6382c305b6b944f0010cdfd3650100a4bb298d5/Epic_Deck_UF.jpg" data-mid="138944213" border="0" src="https://freight.cargo.site/w/1000/i/d46dc5ccf3553b029c3ba81bd6382c305b6b944f0010cdfd3650100a4bb298d5/Epic_Deck_UF.jpg" /> Step 1 Allison opens the launcher, and it has a new look. Step 2 Allison navigates to the store and starts browsing. Step 3 Allison decides if this game is right for her. Step 4 Allison’s usual friend group is offline. She looks for a group to join. Step 5 Allison jumps into the game. No sweat—she ends her match and returns to the Epic home screen. Next: WNBA APP REFRESH ︎︎︎ https://kendraxu.com/WNBA Thu, 24 Mar 2022 01:12:41 +0000 Kendra Xu https://kendraxu.com/WNBA 2021 WNBA APP REFRESH Collaborators:Endeavor (Development) Aerolab (Android Translation) Savannah Holder (Design) Matthew Ward (Tech Lead) August Heffner (CD) <img width="2714" height="1528" width_o="2714" height_o="1528" data-src="https://freight.cargo.site/t/original/i/e32a7466a9bb2b6f03ae3fe929464585f3ea58995c39b2e07991be4ff134c707/WNBA-Intro.jpg" data-mid="137605462" border="0" src="https://freight.cargo.site/w/1000/i/e32a7466a9bb2b6f03ae3fe929464585f3ea58995c39b2e07991be4ff134c707/WNBA-Intro.jpg" /> 01 Deep in the Game The primary function of the WNBA app is to provide access to games and various functionalities across game pages, fan hubs, and score tabs. Without the ability to affect core UX or underlying code, we snuck in “quick wins” such as an updated calendar, date picker, stats layouts, game cards and new, team-based color theming to activate the game page experience. <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/11b338884819502f268db4cc37cb1e134c54e5801504eb31035cd9762ab774a9/WNBA-1-Game.jpg" data-mid="137605468" border="0" src="https://freight.cargo.site/w/1000/i/11b338884819502f268db4cc37cb1e134c54e5801504eb31035cd9762ab774a9/WNBA-1-Game.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/b09651e08ac282b3344ac97e71f357a17a95206bfbaa5fa8f47a30065b235114/WNBA-2-Game-Cards_Blue.jpg" data-mid="137606111" border="0" src="https://freight.cargo.site/w/1000/i/b09651e08ac282b3344ac97e71f357a17a95206bfbaa5fa8f47a30065b235114/WNBA-2-Game-Cards_Blue.jpg" /> 02 Celebrating Teams and Players We developed art direction methodologies to celebrate WNBA teams and players within the app, while providing extensive asset guidelines to help WNBA’s understaffed content team deliver against quick turnarounds. We combined a new type stack with expanded team-based palettes to fold in a holistic application of the W’s identity. <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/24cdd583fd1d4a25f5e3fbd21380bc0a6391339357b46bb9852c996cd1745aab/WNBA-3-A.jpg" data-mid="140901938" border="0" src="https://freight.cargo.site/w/1000/i/24cdd583fd1d4a25f5e3fbd21380bc0a6391339357b46bb9852c996cd1745aab/WNBA-3-A.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/0309194f84983ea20c8be21a46c31c97bc0812c2ab5a0de1d93a2adba81249a9/WNBA-3-B.jpg" data-mid="137605454" border="0" src="https://freight.cargo.site/w/1000/i/0309194f84983ea20c8be21a46c31c97bc0812c2ab5a0de1d93a2adba81249a9/WNBA-3-B.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/a0640e98bd72c1ce19f0f1892ffae7f80563792775e4930a99b0fd7184258b78/WNBA-3-C.jpg" data-mid="137605453" border="0" src="https://freight.cargo.site/w/1000/i/a0640e98bd72c1ce19f0f1892ffae7f80563792775e4930a99b0fd7184258b78/WNBA-3-C.jpg" /> 03 Latest News, Videos, and Profiles We also refreshed other core tabs in the app, enhanced the original videos tab with a simple search flow and updated video controls, and added a new profile functionality to bring the app one step closer to becoming more personalized and socially activated in the future. <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/d29782ede8f30aad605c84afc1441be4bd858880ecd3d4a17808581df9c53462/WNBA-4-Latest.jpg" data-mid="140902031" border="0" src="https://freight.cargo.site/w/1000/i/d29782ede8f30aad605c84afc1441be4bd858880ecd3d4a17808581df9c53462/WNBA-4-Latest.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/70161a65ff8a5bf749c0b16a433fe3b51404c4f6ea75a48ed02bddd61491c2c9/WNBA-4-Videos.jpg" data-mid="140902030" border="0" src="https://freight.cargo.site/w/1000/i/70161a65ff8a5bf749c0b16a433fe3b51404c4f6ea75a48ed02bddd61491c2c9/WNBA-4-Videos.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/321b5b624c59934152138c54fb7cf318a4cd908ea33cddf995774c6d06a9cc9c/WNBA-4-Profiles.jpg" data-mid="140902029" border="0" src="https://freight.cargo.site/w/1000/i/321b5b624c59934152138c54fb7cf318a4cd908ea33cddf995774c6d06a9cc9c/WNBA-4-Profiles.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/8dfb6a9b987f334ff4668d0f97eeab04fde1459385a588e4897d74996a39e818/WNBA-4-Play.jpg" data-mid="137611400" border="0" src="https://freight.cargo.site/w/1000/i/8dfb6a9b987f334ff4668d0f97eeab04fde1459385a588e4897d74996a39e818/WNBA-4-Play.jpg" /> Early Concepts: <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/c11f0892f1bdab91faf7e0557203f3b22b4425409614dcdfcb4cd386c3aef2c5/WNBA-5-Early-Concepts-A.jpg" data-mid="137605460" border="0" src="https://freight.cargo.site/w/1000/i/c11f0892f1bdab91faf7e0557203f3b22b4425409614dcdfcb4cd386c3aef2c5/WNBA-5-Early-Concepts-A.jpg" /> <img width="2716" height="1828" width_o="2716" height_o="1828" data-src="https://freight.cargo.site/t/original/i/0c007764d5c57cf872a74d3f647cd00a2b8d965e262ffd1139d9b6f6bb51250b/WNBA-5-Early-Concepts-B.jpg" data-mid="137605458" border="0" src="https://freight.cargo.site/w/1000/i/0c007764d5c57cf872a74d3f647cd00a2b8d965e262ffd1139d9b6f6bb51250b/WNBA-5-Early-Concepts-B.jpg" /> Next: TWITTER WEB ︎︎︎ https://kendraxu.com/Twitter Thu, 24 Mar 2022 01:12:40 +0000 Kendra Xu https://kendraxu.com/Twitter 2021–2022 TWITTER Project A 2022 Privacy Policy Page&nbsp;🔒Working within the confines of a limited design system, we used a call-and-response format to create a unique privacy policy page experience that makes dense legal information radically digestible and stands out from the existing landscape. Project B2021 Careers Site Updates B.1Locations Page Designed and authored a new Locations page to showcase Twitter’s “Work From Anywhere” / remote work policies. Conducted landscape research, contributed to content and UX strategy, and led page design and asset production. B.29 Early Careers Pages Designed and authored 9 Early Careers pages that will be launched later in 2022 when programs are ready. Provided production-ready assets, export guides and post-MVP texture alts for the Twitter team to take into production. <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/ab214c3cd3e6d714dcdd6ebaad8ae87f9aa34d3d5579c130e3ef2a0a379310f7/Twitter_EC-3.jpg" data-mid="137526543" border="0" src="https://freight.cargo.site/w/1000/i/ab214c3cd3e6d714dcdd6ebaad8ae87f9aa34d3d5579c130e3ef2a0a379310f7/Twitter_EC-3.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/5c5161a6f0dbc7effff37348765d536f211c68ef3f0592b5c29c03f691a44d30/Twitter_EC-4.jpg" data-mid="137526542" border="0" src="https://freight.cargo.site/w/1000/i/5c5161a6f0dbc7effff37348765d536f211c68ef3f0592b5c29c03f691a44d30/Twitter_EC-4.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/75ed83fd7a770c7fe0df9faf4a47c49d87ec7f6c7ff5b49a95049663ce16e902/Twitter_EC.jpg" data-mid="137526546" border="0" src="https://freight.cargo.site/w/1000/i/75ed83fd7a770c7fe0df9faf4a47c49d87ec7f6c7ff5b49a95049663ce16e902/Twitter_EC.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/9605d403965c2dcd9668731b2e5f34256b769d4869f9d75dd1d15dc37b7d54d5/Twitter_EC-1.jpg" data-mid="137526545" border="0" src="https://freight.cargo.site/w/1000/i/9605d403965c2dcd9668731b2e5f34256b769d4869f9d75dd1d15dc37b7d54d5/Twitter_EC-1.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/6047d15473be079345e68fec0126f9548fef48073802102447c273f968502a94/Twitter_EC-2.jpg" data-mid="137526544" border="0" src="https://freight.cargo.site/w/1000/i/6047d15473be079345e68fec0126f9548fef48073802102447c273f968502a94/Twitter_EC-2.jpg" /> B.3Teams Pages Designed and authored a new Teams overview page (to be launched when Twitter’s content is ready). Developed wires, page design and asset logic for secondary discipline team and subteam pages, along with authored page templates in AEM. <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/7e812e21408e11e9bf6c051e36ec1a1d3ac72337b89e8850186b471d4c5611e9/Twitter_Teams.jpg" data-mid="137529249" border="0" src="https://freight.cargo.site/w/1000/i/7e812e21408e11e9bf6c051e36ec1a1d3ac72337b89e8850186b471d4c5611e9/Twitter_Teams.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/35c580badeafcf2f8d19c67972898cac56c61c007e8cb3fe58de84d20777647d/Twitter_Teams.jpg" data-mid="137537255" border="0" src="https://freight.cargo.site/w/1000/i/35c580badeafcf2f8d19c67972898cac56c61c007e8cb3fe58de84d20777647d/Twitter_Teams.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/e32eb7a5b9abd19f70eb79a6fde917903f2d0a3a8fb2d0476373ee106cccaa37/Twitter_Teams-1.jpg" data-mid="137537254" border="0" src="https://freight.cargo.site/w/1000/i/e32eb7a5b9abd19f70eb79a6fde917903f2d0a3a8fb2d0476373ee106cccaa37/Twitter_Teams-1.jpg" /> <img width="4708" height="2870" width_o="4708" height_o="2870" data-src="https://freight.cargo.site/t/original/i/150337ff2f8d3698d7d89aabf74c1df67fe78c082345081def51c166ac3098eb/Twitter_Teams-3.jpg" data-mid="137529246" border="0" src="https://freight.cargo.site/w/1000/i/150337ff2f8d3698d7d89aabf74c1df67fe78c082345081def51c166ac3098eb/Twitter_Teams-3.jpg" /> Project C 2021 Design &amp; Research MicrositeIn Development︎ 4 microsite pages︎ Tested new Atmosphere design system︎ Blog asset approach︎ Digital assets with exporting guide︎ PRDs for core component functionality︎ Guidelines for MVP motion <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1357552afb60f3ebb170e913aeaaf8f58e7a4046a6ba6453f8f3cfc7527df9ec/Slide-10.jpeg" data-mid="137415254" border="0" src="https://freight.cargo.site/w/1000/i/1357552afb60f3ebb170e913aeaaf8f58e7a4046a6ba6453f8f3cfc7527df9ec/Slide-10.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c09f4969b86694f28414e4045027e8d70d4411c9e517dc1c71303ea8cdd605d4/Slide-12.jpeg" data-mid="137415258" border="0" src="https://freight.cargo.site/w/1000/i/c09f4969b86694f28414e4045027e8d70d4411c9e517dc1c71303ea8cdd605d4/Slide-12.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a48b95dd61e3a7a9fcf959c21e954af456631abb0b2541920e31d04490256c6d/Slide-11.jpeg" data-mid="137415292" border="0" src="https://freight.cargo.site/w/1000/i/a48b95dd61e3a7a9fcf959c21e954af456631abb0b2541920e31d04490256c6d/Slide-11.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0a9b1da288b343de61a685601152c140d09b1c136963e8660e68eb039b3e1e49/Slide-9.jpeg" data-mid="137415255" border="0" src="https://freight.cargo.site/w/1000/i/0a9b1da288b343de61a685601152c140d09b1c136963e8660e68eb039b3e1e49/Slide-9.jpeg" /> <img width="1500" height="1015" width_o="1500" height_o="1015" data-src="https://freight.cargo.site/t/original/i/38d9d20c09e516e057c20f4e45313e4609f5d21889ec52be339bf12bffa62cbd/CleanShot-2021-12-05-at-21.13.46.png" data-mid="137539933" border="0" src="https://freight.cargo.site/w/1000/i/38d9d20c09e516e057c20f4e45313e4609f5d21889ec52be339bf12bffa62cbd/CleanShot-2021-12-05-at-21.13.46.png" /> <img width="1892" height="1277" width_o="1892" height_o="1277" data-src="https://freight.cargo.site/t/original/i/019aefa63fef2c3a08375b51f0e6af242ade6250678d8ca3b1996c0ede7d2125/CleanShot-2021-12-05-at-21.50.57.png" data-mid="137539947" border="0" src="https://freight.cargo.site/w/1000/i/019aefa63fef2c3a08375b51f0e6af242ade6250678d8ca3b1996c0ede7d2125/CleanShot-2021-12-05-at-21.50.57.png" /> Project D2021 Help Center︎ Social Rebrand Strategy ︎ Social Asset Templates ︎ Global Banner Component Upgrade <img width="1920" height="1179" width_o="1920" height_o="1179" data-src="https://freight.cargo.site/t/original/i/0457a9330fb9a7b2b70c99c11be4a88c83210ba9672210e5536759fa62ec4ffb/Slide_2.jpeg" data-mid="137529891" border="0" src="https://freight.cargo.site/w/1000/i/0457a9330fb9a7b2b70c99c11be4a88c83210ba9672210e5536759fa62ec4ffb/Slide_2.jpeg" /> Adhering to the Twitter brand guidelines, I crafted metadata assets and social templates for Twitter to take into a broader social rebrand conversation with the Twitter Studio brand team as they reconsider the logic behind templates used across official handles such as @TwitterSafety and @TwitterSupport. <img width="2000" height="4440" width_o="2000" height_o="4440" data-src="https://freight.cargo.site/t/original/i/0a585cc68e40b448c8f3de86e412263fa1e9f779a8d648374c2b90e10bfdf66a/Template_Usage_Guide.jpeg" data-mid="137540162" border="0" src="https://freight.cargo.site/w/1000/i/0a585cc68e40b448c8f3de86e412263fa1e9f779a8d648374c2b90e10bfdf66a/Template_Usage_Guide.jpeg" /> <img width="2000" height="2666" width_o="2000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/e7127e87e44c491e182b5ff8244d98b67a65bc1577f2bba357c91d40aa5f1058/Product_Education_Templates.jpeg" data-mid="137418115" border="0" src="https://freight.cargo.site/w/1000/i/e7127e87e44c491e182b5ff8244d98b67a65bc1577f2bba357c91d40aa5f1058/Product_Education_Templates.jpeg" /> <img width="2000" height="1713" width_o="2000" height_o="1713" data-src="https://freight.cargo.site/t/original/i/d722e33ab27efb61ada28fb9d5f440ea3f39bf4aa5eb3577baf30cb4a08cc86d/02_Global-Banner-Styling_Small.jpeg" data-mid="137540196" border="0" src="https://freight.cargo.site/w/1000/i/d722e33ab27efb61ada28fb9d5f440ea3f39bf4aa5eb3577baf30cb4a08cc86d/02_Global-Banner-Styling_Small.jpeg" /> Next: MANUAL WEBSITE ︎︎︎ https://kendraxu.com/Manual-Website Thu, 24 Mar 2022 02:31:03 +0000 Kendra Xu https://kendraxu.com/Manual-Website 2019–2020 MANUAL WEBSITE︎︎︎ Collaborators: Archive Studio ︎︎︎Manual team Recognitions:Httpster&nbsp;︎︎︎ Site Inspire&nbsp;︎︎︎ Web efforts included benchmarking, UX + visual design, QA testing and communications with Archive’s dev team in London. Working closely with Chris (founder &amp; director at Archive), we customized Craft CMS with powerful layout tools such as carousel variations, complex alignment options, background fills, autoplaying video embeds, and even the ability to upload looping SVG animations. When preparing assets and design layouts for 16 case studies to be included in the initial 2019 launch, I created a spreadsheet to track progress and divide tasks among the Manual team. <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/29f42471fbd6b67cd0d650ec7208d6ffc4ce2e0f0d8d63870b0be7ed0c14f8c5/Screens_1.jpeg" data-mid="137405335" border="0" src="https://freight.cargo.site/w/1000/i/29f42471fbd6b67cd0d650ec7208d6ffc4ce2e0f0d8d63870b0be7ed0c14f8c5/Screens_1.jpeg" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/2e39b57ea72f9b142308b91e9bb3f5f74b78f0e0f700bfe5a83021120ea6e1a8/Screens_2.jpeg" data-mid="137405336" border="0" src="https://freight.cargo.site/w/1000/i/2e39b57ea72f9b142308b91e9bb3f5f74b78f0e0f700bfe5a83021120ea6e1a8/Screens_2.jpeg" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/50307a743cba2bfeab1b9ead782c029bba7ecc379bff542f955322ad5d1efa25/Screens_3.jpeg" data-mid="137405337" border="0" src="https://freight.cargo.site/w/1000/i/50307a743cba2bfeab1b9ead782c029bba7ecc379bff542f955322ad5d1efa25/Screens_3.jpeg" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/e90916b7c491b03f1ac84ced5b8d3ad0fd2e86d4241bd714ac7bebbad9f34750/MW_Spreadsheet.jpeg" data-mid="137408877" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/e90916b7c491b03f1ac84ced5b8d3ad0fd2e86d4241bd714ac7bebbad9f34750/MW_Spreadsheet.jpeg" /> The new site allowed for lots of storytelling flexibility. Built on a grid offset system, we could control almost all aspects of the layout from the CMS by specifying the number of columns and padding units, which sizes and positions our assets accordingly. We also have the option to change the color of module backgrounds, typography, and even carousel styles from an inset “flow” sequence to cinematic full-bleed imagery. <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/d9032e015f16962774be9e0fe332f289f70aea92966ee41a2dbb63150e7b71a5/CMS_Layout-Configurations_Black_4000.jpeg" data-mid="137409822" border="0" src="https://freight.cargo.site/w/1000/i/d9032e015f16962774be9e0fe332f289f70aea92966ee41a2dbb63150e7b71a5/CMS_Layout-Configurations_Black_4000.jpeg" /> CMS Documentation + Style GuideI created a 69-page usage guide to ensure the Manual team can continue building case studies and use the Craft system in my absence. This guide thoroughly documents fundamental aspects of the CMS, asset preparation guidelines, content functions, layout parameters, as well as page styling methods. <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/2a02d9ab4fe09c3205320e165d25735bf75143c3aa21303509bf98d97c9a5035/CMS_00.jpeg" data-mid="137411440" border="0" src="https://freight.cargo.site/w/1000/i/2a02d9ab4fe09c3205320e165d25735bf75143c3aa21303509bf98d97c9a5035/CMS_00.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/f6b110c4b9d40633ae16fc8f5c88c06058693717f5c4b86ea08ea655fb73516c/CMS_02.jpeg" data-mid="137411438" border="0" src="https://freight.cargo.site/w/1000/i/f6b110c4b9d40633ae16fc8f5c88c06058693717f5c4b86ea08ea655fb73516c/CMS_02.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/cef3a17602b1acb3159494054b23d4340439335308cbdb0082baabfc90d1c217/CMS_03.jpeg" data-mid="137411437" border="0" src="https://freight.cargo.site/w/1000/i/cef3a17602b1acb3159494054b23d4340439335308cbdb0082baabfc90d1c217/CMS_03.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/1eb4d08d55f3082d24d5f2f69b06014788c1bb9fb744e07b2ff1a7ea13af72fe/CMS_04.jpeg" data-mid="137411436" border="0" src="https://freight.cargo.site/w/1000/i/1eb4d08d55f3082d24d5f2f69b06014788c1bb9fb744e07b2ff1a7ea13af72fe/CMS_04.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/87cf8ec03854d52595229ac9aa1b8311be714cc0dfe2068a1f6319b8f19365e6/CMS_05.jpeg" data-mid="137411435" border="0" src="https://freight.cargo.site/w/1000/i/87cf8ec03854d52595229ac9aa1b8311be714cc0dfe2068a1f6319b8f19365e6/CMS_05.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/82a3fb01e7803743ab96b3a7665d10d3d8e0a7d3972434e9eb3e7acf846333fb/CMS_06.jpeg" data-mid="137411434" border="0" src="https://freight.cargo.site/w/1000/i/82a3fb01e7803743ab96b3a7665d10d3d8e0a7d3972434e9eb3e7acf846333fb/CMS_06.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/e78619352b19619a3cca34ac06ce12a42b891a998114af2b12e5aa413a6614b3/CMS_07.jpeg" data-mid="137411433" border="0" src="https://freight.cargo.site/w/1000/i/e78619352b19619a3cca34ac06ce12a42b891a998114af2b12e5aa413a6614b3/CMS_07.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/ffdb71b3ff1b523abbf9cd6250f84cb586e682b93e90a11884e943ae2a7cc7f8/CMS_08.jpeg" data-mid="137411431" border="0" src="https://freight.cargo.site/w/1000/i/ffdb71b3ff1b523abbf9cd6250f84cb586e682b93e90a11884e943ae2a7cc7f8/CMS_08.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/84952def712e81c1f4cda4a810eafb9054c69e50a228f671fb3578b9502421b8/CMS_10.jpeg" data-mid="137411429" border="0" src="https://freight.cargo.site/w/1000/i/84952def712e81c1f4cda4a810eafb9054c69e50a228f671fb3578b9502421b8/CMS_10.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/686f991125da1514988434a741a9f1d6730ceca7f959833e430c6b144e89c106/CMS_11.jpeg" data-mid="137411428" border="0" src="https://freight.cargo.site/w/1000/i/686f991125da1514988434a741a9f1d6730ceca7f959833e430c6b144e89c106/CMS_11.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/9177f2b49af2413b0486b2ab6dfe79bfe607c36e820dbb1069bb98e78e038432/CMS_12.jpeg" data-mid="137411427" border="0" src="https://freight.cargo.site/w/1000/i/9177f2b49af2413b0486b2ab6dfe79bfe607c36e820dbb1069bb98e78e038432/CMS_12.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/cd69ffcd585d32564c39e02fdbe5649db1271e92dc816aba31071e93db2eb7e3/CMS_13.jpeg" data-mid="137411426" border="0" src="https://freight.cargo.site/w/1000/i/cd69ffcd585d32564c39e02fdbe5649db1271e92dc816aba31071e93db2eb7e3/CMS_13.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/54f3cc0885f194003e13485f71692152c3fb1837c12e29076fa249710d4892ec/CMS_14.jpeg" data-mid="137411425" border="0" src="https://freight.cargo.site/w/1000/i/54f3cc0885f194003e13485f71692152c3fb1837c12e29076fa249710d4892ec/CMS_14.jpeg" /> <img width="3000" 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height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/33f80cd67c8484cbd02f5713d553356e310926a27f5e4daeb32dc2565dc624c5/CMS_66.jpeg" data-mid="137411350" border="0" src="https://freight.cargo.site/w/1000/i/33f80cd67c8484cbd02f5713d553356e310926a27f5e4daeb32dc2565dc624c5/CMS_66.jpeg" /> <img width="3000" height="1941" width_o="3000" height_o="1941" data-src="https://freight.cargo.site/t/original/i/4392442adc4288fe60597f1f2dde564cbcb69d691807a5137382396415ee6e4c/CMS_67.jpeg" data-mid="137411349" border="0" src="https://freight.cargo.site/w/1000/i/4392442adc4288fe60597f1f2dde564cbcb69d691807a5137382396415ee6e4c/CMS_67.jpeg" /> Developer “Postcards”A few behind-the-scenes snapshots of my collaboration process with Chris and the Archive dev team based in London: <img width="3000" height="2342" width_o="3000" height_o="2342" data-src="https://freight.cargo.site/t/original/i/43868957f1805b719e7180d109d180fd209cb7fb2939f0922aa745ae002a1c96/ManualWeb_Clarification_CaseStudyPage_071619.jpeg" data-mid="137410215" border="0" src="https://freight.cargo.site/w/1000/i/43868957f1805b719e7180d109d180fd209cb7fb2939f0922aa745ae002a1c96/ManualWeb_Clarification_CaseStudyPage_071619.jpeg" /> <img width="2835" height="3390" width_o="2835" height_o="3390" data-src="https://freight.cargo.site/t/original/i/b0b7eb367225176392d7b1d5ea1a8f7e53b2aa901626fadd2419170c803af72d/ManualWeb_LayoutClarification_Carousels_061019.jpeg" data-mid="137410214" border="0" src="https://freight.cargo.site/w/1000/i/b0b7eb367225176392d7b1d5ea1a8f7e53b2aa901626fadd2419170c803af72d/ManualWeb_LayoutClarification_Carousels_061019.jpeg" /> <img width="3000" height="2183" width_o="3000" height_o="2183" data-src="https://freight.cargo.site/t/original/i/ab2fd1c912c911f8a67c9806cb327e2b1ffcf1c64bb527e8c449937233f499bc/ManualWeb_Clarification_WorkGrid_061019.jpeg" data-mid="137410222" border="0" src="https://freight.cargo.site/w/1000/i/ab2fd1c912c911f8a67c9806cb327e2b1ffcf1c64bb527e8c449937233f499bc/ManualWeb_Clarification_WorkGrid_061019.jpeg" /> <img width="3383" height="2804" width_o="3383" height_o="2804" data-src="https://freight.cargo.site/t/original/i/593fd53a9942165873930e76f13bfbf35e384736bb847ed92110805d81a46047/ManualWeb_ProjectIntroCard_102319.jpeg" data-mid="137410224" border="0" src="https://freight.cargo.site/w/1000/i/593fd53a9942165873930e76f13bfbf35e384736bb847ed92110805d81a46047/ManualWeb_ProjectIntroCard_102319.jpeg" /> <img width="3000" height="2324" width_o="3000" height_o="2324" data-src="https://freight.cargo.site/t/original/i/a2b585078845a523fcd572897a99075fcc3c11ae1a1b5f8da8a3b5f00d96d092/MWeb_Tom_CMS_QuickGuide.jpeg" data-mid="137410527" border="0" src="https://freight.cargo.site/w/1000/i/a2b585078845a523fcd572897a99075fcc3c11ae1a1b5f8da8a3b5f00d96d092/MWeb_Tom_CMS_QuickGuide.jpeg" /> <img width="3500" height="2715" width_o="3500" height_o="2715" data-src="https://freight.cargo.site/t/original/i/6dbbdbee4abf5c4955c82068a5124d86a1c277f59171c081016b80f72768f9e3/Shopify_Slice.jpeg" data-mid="137409889" border="0" src="https://freight.cargo.site/w/1000/i/6dbbdbee4abf5c4955c82068a5124d86a1c277f59171c081016b80f72768f9e3/Shopify_Slice.jpeg" /> <img width="3000" height="1778" width_o="3000" height_o="1778" data-src="https://freight.cargo.site/t/original/i/a4444983345dec9faa7dbbca469ad01a17d2e8e63dcc81f35527bab9e75e340d/ManualWeb_StoreButtonHover_102319.jpeg" data-mid="137410223" border="0" src="https://freight.cargo.site/w/1000/i/a4444983345dec9faa7dbbca469ad01a17d2e8e63dcc81f35527bab9e75e340d/ManualWeb_StoreButtonHover_102319.jpeg" /> <img width="3000" height="1767" width_o="3000" height_o="1767" data-src="https://freight.cargo.site/t/original/i/877bcc069265af84f3529fc65980fe09751e601ea0ac5f60de3dece3b262a91c/ManualWeb_LayoutClarification_TitleInteraction_Dark.jpeg" data-mid="137410219" border="0" src="https://freight.cargo.site/w/1000/i/877bcc069265af84f3529fc65980fe09751e601ea0ac5f60de3dece3b262a91c/ManualWeb_LayoutClarification_TitleInteraction_Dark.jpeg" /> Next: ENVELOPE A+D ︎︎︎ https://kendraxu.com/Envelope-A-D Thu, 24 Mar 2022 02:39:07 +0000 Kendra Xu https://kendraxu.com/Envelope-A-D 2021 ENVELOPE A+D Collaborators:Hoo Koo E Koo (Development) Eileen Lee (Design) <img width="3000" height="3620" width_o="3000" height_o="3620" data-src="https://freight.cargo.site/t/original/i/932b5e5e44d1b9b8664c87492a204504f6154be9b95a83a763f018c79c654716/Envelope_Intro_Collage_Shortened.jpeg" data-mid="137419657" border="0" src="https://freight.cargo.site/w/1000/i/932b5e5e44d1b9b8664c87492a204504f6154be9b95a83a763f018c79c654716/Envelope_Intro_Collage_Shortened.jpeg" /> To accommodate Envelope’s wide range of projects, we devised a type-stacking system for composing their titles. Each typographic formation is unique and demonstrates the variety of forms that Envelope can take. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ad6584d335e48b6b1b03a8e22f4794b9ad9d848d9cddd32e0f540ed011a75443/Envelope_CaseStudy_Titles_16-9.gif" data-mid="137420023" border="0" src="https://freight.cargo.site/w/1000/i/ad6584d335e48b6b1b03a8e22f4794b9ad9d848d9cddd32e0f540ed011a75443/Envelope_CaseStudy_Titles_16-9.gif" /> <img width="3500" height="1967" width_o="3500" height_o="1967" data-src="https://freight.cargo.site/t/original/i/0453349f55d54c3e7e53f8107d8d71b33deb17e2218b89199b8ff64485eb1e99/Frame-1.jpg" data-mid="137395059" border="0" src="https://freight.cargo.site/w/1000/i/0453349f55d54c3e7e53f8107d8d71b33deb17e2218b89199b8ff64485eb1e99/Frame-1.jpg" /> We worked closely with Envelope to translate their plethora of ideas and projects into a unique portfolio site that highlights their ethos of multidisciplinary experimentation.The process began with an intensive week of wireframing, where I presented 3 different conceptual angles to approaching Envelope’s interconnected ouevre of work. <img width="3500" height="1967" width_o="3500" height_o="1967" data-src="https://freight.cargo.site/t/original/i/29cc54568b8af183e467188aaba1c0b0f1abd73bee109c0235b5028d8e5f461d/Frame-2.jpg" data-mid="137395055" border="0" src="https://freight.cargo.site/w/1000/i/29cc54568b8af183e467188aaba1c0b0f1abd73bee109c0235b5028d8e5f461d/Frame-2.jpg" /> Wires Set A: Typographic This direction allows users to land on a large typographic statement embedded with iconic keywords that act as springboards for jumping into buckets of conceptual territories. It shows diversity and rigor at a glance.*This was the direction that Envelope chose. <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/d7c458a6239250a20e3beba0b305d59d2df25797fc32510f3888a51fb8326cd7/Envelope_Wireframes_A_1.jpeg" data-mid="137608806" border="0" src="https://freight.cargo.site/w/1000/i/d7c458a6239250a20e3beba0b305d59d2df25797fc32510f3888a51fb8326cd7/Envelope_Wireframes_A_1.jpeg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/a1f8cb7cb121126256fa0cfe29d17878ab57e3c95b8fe62a6d5919244486f638/Envelope_Wireframes_A_2.jpeg" data-mid="137608807" border="0" src="https://freight.cargo.site/w/1000/i/a1f8cb7cb121126256fa0cfe29d17878ab57e3c95b8fe62a6d5919244486f638/Envelope_Wireframes_A_2.jpeg" /> Wires Set B: Sandbox The second option takes on a four-directional navigation approach, where the user starts at the center and navigates from 4 sides of the browser window to other pages of the site. This interaction stems from the idea that “Envelope” is a fluid container that travels easily into new contexts. Instead of content changing within a fixed frame, the entire frame shifts, along with the user's perception of their position on the site. <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/8ec2aeabcf936a0e8a126890dac05c0277daea85caa563b21f1cd61407a3e8af/Envelope_Wireframes_B_1.jpeg" data-mid="137608827" border="0" src="https://freight.cargo.site/w/1000/i/8ec2aeabcf936a0e8a126890dac05c0277daea85caa563b21f1cd61407a3e8af/Envelope_Wireframes_B_1.jpeg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/47fb15b7e748084a78638fd2b41b318f38efa8816af43f89ef30d40c10d6a933/Envelope_Wireframes_B_2_Zoom_Center.jpeg" data-mid="137608831" border="0" src="https://freight.cargo.site/w/1000/i/47fb15b7e748084a78638fd2b41b318f38efa8816af43f89ef30d40c10d6a933/Envelope_Wireframes_B_2_Zoom_Center.jpeg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/0570371f0e436f8e988c392b9afa84e32b6fc7c8ad6a21957f83211a67ab0d6c/Envelope_Wireframes_B_2_Zoom_Left.jpeg" data-mid="137608830" border="0" src="https://freight.cargo.site/w/1000/i/0570371f0e436f8e988c392b9afa84e32b6fc7c8ad6a21957f83211a67ab0d6c/Envelope_Wireframes_B_2_Zoom_Left.jpeg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/88248958eb9079efc79c0513ac89ea32ba99f164d766a27d26354f2051bb1611/Envelope_Wireframes_B_2_Left_2.jpeg" data-mid="137608828" border="0" src="https://freight.cargo.site/w/1000/i/88248958eb9079efc79c0513ac89ea32ba99f164d766a27d26354f2051bb1611/Envelope_Wireframes_B_2_Left_2.jpeg" /> Wires Set C: Q&amp;A The last direction focuses on the idea of projects revolving around a Q&amp;A structure. The homepage features an interactive landing module where project images are folded into concentric frames. A large typographic question central to the project concept is superimposed on each image; the answer to each question is revealed on its respective case study splash page. This highlights Envelope’s inquisitive nature and their always curious, always open approach to each client’s needs. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c600b2720386990e6218198f44c7c8c141acb3f9b6a8665155f5c9380a31a32b/Envelope_Wireframes_C_1.jpeg" data-mid="137608840" border="0" src="https://freight.cargo.site/w/1000/i/c600b2720386990e6218198f44c7c8c141acb3f9b6a8665155f5c9380a31a32b/Envelope_Wireframes_C_1.jpeg" /> 1: Homepage Flow <img width="3500" height="3989" width_o="3500" height_o="3989" data-src="https://freight.cargo.site/t/original/i/92cec2f168430b2aa8a962b4bce02964a818617fbab1f718f69cc070fe6668e7/Slice_1.jpeg" data-mid="137608876" border="0" src="https://freight.cargo.site/w/1000/i/92cec2f168430b2aa8a962b4bce02964a818617fbab1f718f69cc070fe6668e7/Slice_1.jpeg" /> 2: Work Page Flow<img width="3500" height="5676" width_o="3500" height_o="5676" data-src="https://freight.cargo.site/t/original/i/5ebe919de87d505b49d4db1fc6ef8d30d45b1f6df990a24947f3b7813982a43c/Slice_2.jpeg" data-mid="137608878" border="0" src="https://freight.cargo.site/w/1000/i/5ebe919de87d505b49d4db1fc6ef8d30d45b1f6df990a24947f3b7813982a43c/Slice_2.jpeg" /> 3: Case Study + Asides Page Flow <img width="3500" height="6443" width_o="3500" height_o="6443" data-src="https://freight.cargo.site/t/original/i/98221d5a29e7eb1bcc58d8344bf02527f50bb19b45a96d465b7e2356790cd5a3/Slice_3.jpeg" data-mid="137608879" border="0" src="https://freight.cargo.site/w/1000/i/98221d5a29e7eb1bcc58d8344bf02527f50bb19b45a96d465b7e2356790cd5a3/Slice_3.jpeg" /> 4: Studio Bios + Collaborators Page Flow<img width="3500" height="2911" width_o="3500" height_o="2911" data-src="https://freight.cargo.site/t/original/i/50148fa272dbf3de5d0203bfcd6db16522ceab68082945c287d72e4c2d319f6e/Slice_4.jpeg" data-mid="137608881" border="0" src="https://freight.cargo.site/w/1000/i/50148fa272dbf3de5d0203bfcd6db16522ceab68082945c287d72e4c2d319f6e/Slice_4.jpeg" /> 5: Contact + News Page Flow <img width="3500" height="3265" width_o="3500" height_o="3265" data-src="https://freight.cargo.site/t/original/i/0c41f1e66e1040d447459dfc001053d9d2fc9e473ad4dae3d7464ea5a37ae9c5/Slice_5.jpeg" data-mid="137608883" border="0" src="https://freight.cargo.site/w/1000/i/0c41f1e66e1040d447459dfc001053d9d2fc9e473ad4dae3d7464ea5a37ae9c5/Slice_5.jpeg" /> Case Study Title Logic Case Study splash pages were designed to feature a branded moment where the project title is typeset according to stacking and spacing rules outlined in the brand guidelines. To maintain visual consistency, I engaged in detailed conversations with the developer as to how the CMS field should be set up to enable our client to upload SVGs that will be sized consistently throughout the site. <img width="3500" height="1878" width_o="3500" height_o="1878" data-src="https://freight.cargo.site/t/original/i/db2cefa451f0ad03198c8957b600525a67aacacf3f9415668c2f80fdf6fc2c6a/Splash-Page-Logic_Dev.jpeg" data-mid="137608885" border="0" src="https://freight.cargo.site/w/1000/i/db2cefa451f0ad03198c8957b600525a67aacacf3f9415668c2f80fdf6fc2c6a/Splash-Page-Logic_Dev.jpeg" /> Next: D.COM BRAND CONCEPT ︎︎︎ https://kendraxu.com/Dictionary-com Thu, 24 Mar 2022 01:12:41 +0000 Kendra Xu https://kendraxu.com/Dictionary-com 2021 DICTIONARY.COM Dictionary.com was exploring possible routes for a rebrand in the image of an educational platform rather than a traditional dictionary. They saw themselves as “a layered dictionary” for learners at all stages of life and mastery, and were looking for an identity that speaks to change, wonder, versatility, technology and AI. Though the partnership with Manual was later dissolved due to circumstantial reasons, I truly enjoyed developing this brand concept. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acd6382418b651b2198e5ff3ce84c5f9f0a871280218d0aabf0d58313ca5f633/Dcom_Spark_Loop_Full.gif" data-mid="137648866" border="0" src="https://freight.cargo.site/w/1000/i/acd6382418b651b2198e5ff3ce84c5f9f0a871280218d0aabf0d58313ca5f633/Dcom_Spark_Loop_Full.gif" /> The Spark Dictionary.com brings out the spark of inspiration inside all of us. This concept is about navigating language to find our true voice, using words to orient ourselves and deliver our best expression. Harking back to an ancient spirit of exploration, the Spark draws on visual cues around compasses, polished gems, stars and radiant light. Words spark emotions and ideas. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/1fdcc57e75051ab2e6c377882f5b8f3cda2e92a7f2d6757a5b30d935e2ecf822/Spark_Deck_3.jpeg" data-mid="137649341" border="0" src="https://freight.cargo.site/w/1000/i/1fdcc57e75051ab2e6c377882f5b8f3cda2e92a7f2d6757a5b30d935e2ecf822/Spark_Deck_3.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0134bb0609332cde510a185037438f36855f5048cae37af1901b006dd7e96d80/Spark_Deck_1.jpeg" data-mid="137649340" border="0" src="https://freight.cargo.site/w/1000/i/0134bb0609332cde510a185037438f36855f5048cae37af1901b006dd7e96d80/Spark_Deck_1.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c42dc776b4219fabc0b636056ead82b57924d7ac034f076d460c80b726b6eec8/Spark_Deck_4.jpeg" data-mid="137649339" border="0" src="https://freight.cargo.site/w/1000/i/c42dc776b4219fabc0b636056ead82b57924d7ac034f076d460c80b726b6eec8/Spark_Deck_4.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/96cbf53443e289083c769722cb4b3456de0f963d274ab9566b7e4f6793154128/Spark_Deck_6.jpeg" data-mid="137649336" border="0" src="https://freight.cargo.site/w/1000/i/96cbf53443e289083c769722cb4b3456de0f963d274ab9566b7e4f6793154128/Spark_Deck_6.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9222886cb35c9e67fe47e5acb684a67c1665ebbe2d27d8c8008cb48ff7d5ce1f/Spark_Deck_7.jpeg" data-mid="137649338" border="0" src="https://freight.cargo.site/w/1000/i/9222886cb35c9e67fe47e5acb684a67c1665ebbe2d27d8c8008cb48ff7d5ce1f/Spark_Deck_7.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/49c80efd8a5f42b5e89868e9e7c650c6ccc4eac5dd00079807f5959ecdca1c70/Spark_Deck_5.jpeg" data-mid="137649337" border="0" src="https://freight.cargo.site/w/1000/i/49c80efd8a5f42b5e89868e9e7c650c6ccc4eac5dd00079807f5959ecdca1c70/Spark_Deck_5.jpeg" /> As a logomark, the Spark feels curious, empowering and almost musical. It’s constructed with 3 layers that fan out to suggest a sense of outward expansion and multifaceted growth, 4 points reminiscent of a compass and the cardinal directions. In motion, the Spark animates in a way that reflects “a layered dictionary” and rotates smoothly to toggle between platforms. Its glyph lockup is also a nod to typographic traditions such as asterisks, superscripts and paragraph symbols. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ea172c1002cab99dee6cf28baf4f8cb4671ed37285c4a288f973b64623b421c/Dcom_Spark_Loop_Blue.gif" data-mid="137649461" border="0" src="https://freight.cargo.site/w/1000/i/9ea172c1002cab99dee6cf28baf4f8cb4671ed37285c4a288f973b64623b421c/Dcom_Spark_Loop_Blue.gif" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0119ced238e41712be55e6ec400e79131b6ab2dd4c5ee9d4daf5c316e70f8ee0/Dcom_Logo_Markup_Final.jpeg" data-mid="137649460" border="0" src="https://freight.cargo.site/w/1000/i/0119ced238e41712be55e6ec400e79131b6ab2dd4c5ee9d4daf5c316e70f8ee0/Dcom_Logo_Markup_Final.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/73e1b61fc7d569c00e9c8a2604a01d0a83685fc06a366b131e35bc40df835b94/Tcom_Logo_Markup_Final.jpeg" data-mid="137649459" border="0" src="https://freight.cargo.site/w/1000/i/73e1b61fc7d569c00e9c8a2604a01d0a83685fc06a366b131e35bc40df835b94/Tcom_Logo_Markup_Final.jpeg" /> Formal Explorations ︎︎︎ <img width="2993" height="1992" width_o="2993" height_o="1992" data-src="https://freight.cargo.site/t/original/i/b5a42e8225c9e8bb8c83bd421376db0959cfecc8a259960564015741a6ef0175/Dcom_Logo_Markup_New-01.jpeg" data-mid="137649591" border="0" src="https://freight.cargo.site/w/1000/i/b5a42e8225c9e8bb8c83bd421376db0959cfecc8a259960564015741a6ef0175/Dcom_Logo_Markup_New-01.jpeg" /> Using language campaign ideas from Reed Words, the Spark system comes to life across a range of applications, focusing on a sense of awe, inspiration, and curiosity. From small, glyph-like icons embedded in a text-centric composition to large, colorful supergraphics in a poster or environment, the logo stretches across a variety of use contexts, expressing the magnitude and flexibility of the English language. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4bad16d6313bb87d69a2f05d8ba93866401eb2e67ea33efb0e81df8a775df77d/Spark_Deck_13.jpeg" data-mid="137649677" border="0" src="https://freight.cargo.site/w/1000/i/4bad16d6313bb87d69a2f05d8ba93866401eb2e67ea33efb0e81df8a775df77d/Spark_Deck_13.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/df479ce55a9a23dc624ae576f44400d5d3cb7bcfa4e794129e98122bb906e01c/Spark_Deck_14.jpeg" data-mid="137649679" border="0" src="https://freight.cargo.site/w/1000/i/df479ce55a9a23dc624ae576f44400d5d3cb7bcfa4e794129e98122bb906e01c/Spark_Deck_14.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/319a475ddaeb72124543d3038e48059fafb1ff00b3a198788eea8b9f6501e3f5/Spark_Deck_15.jpeg" data-mid="137649678" border="0" src="https://freight.cargo.site/w/1000/i/319a475ddaeb72124543d3038e48059fafb1ff00b3a198788eea8b9f6501e3f5/Spark_Deck_15.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/269826b0cf7c4bd04e0fd08a962e07245de05ff9e7d5fbedaefdc88ab34acdcf/Spark_Deck_18.jpeg" data-mid="137649770" border="0" src="https://freight.cargo.site/w/1000/i/269826b0cf7c4bd04e0fd08a962e07245de05ff9e7d5fbedaefdc88ab34acdcf/Spark_Deck_18.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/1081ecb281e1730ba4ce8f1e15750b66eb489db55d634221fc96972918b59718/Spark_Deck_19.jpeg" data-mid="137649769" border="0" src="https://freight.cargo.site/w/1000/i/1081ecb281e1730ba4ce8f1e15750b66eb489db55d634221fc96972918b59718/Spark_Deck_19.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/f366804831898062d06e3073d3071514307726aff9cb2eda902824ce9bb845f7/Spark_Deck_21.jpeg" data-mid="137649765" border="0" src="https://freight.cargo.site/w/1000/i/f366804831898062d06e3073d3071514307726aff9cb2eda902824ce9bb845f7/Spark_Deck_21.jpeg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4084f997a77a3957b666dad8192e6f6457e66c51c304adeb58a85dbd6029d608/Spark_Business-Card.jpeg" data-mid="137649766" border="0" src="https://freight.cargo.site/w/1000/i/4084f997a77a3957b666dad8192e6f6457e66c51c304adeb58a85dbd6029d608/Spark_Business-Card.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/8661453e6f13b00b2b178bbaa9e170edc49f043546c77233275603db3f7b2f67/Spark_Deck_16.jpeg" data-mid="137649767" border="0" src="https://freight.cargo.site/w/1000/i/8661453e6f13b00b2b178bbaa9e170edc49f043546c77233275603db3f7b2f67/Spark_Deck_16.jpeg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9ac5cf4eb673f7a0ddeb307e9ea8d91f2d2b682d2ec75de94a9267a63f5b4829/Spark_Deck_9.jpeg" data-mid="137649764" border="0" src="https://freight.cargo.site/w/1000/i/9ac5cf4eb673f7a0ddeb307e9ea8d91f2d2b682d2ec75de94a9267a63f5b4829/Spark_Deck_9.jpeg" /> Product UI I made gestural sketches for select pages to demonstrate how the brand could flex across web, adhering largely to their existing layout and respecting the wish to retain Arial as a fail-safe system font. Combined with art direction explorations for simple image treatments, these minimal visual moves add hierarchy, clear up content, and spice up a platform that feels chaotic, dull and utilitarian at the moment. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3a72505e64019dd5f73fa761d5dac551669a662dc0ad1f625b3f0394fb147e9b/Dcom_WebUI_Device_01.jpeg" data-mid="137650414" border="0" src="https://freight.cargo.site/w/1000/i/3a72505e64019dd5f73fa761d5dac551669a662dc0ad1f625b3f0394fb147e9b/Dcom_WebUI_Device_01.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/212623be3adeee4eb4ef32349649b51f788a6ce3735be6e16b95ecf2b2287fc3/Dcom_WebUI_Device_02A.jpeg" data-mid="137650409" border="0" src="https://freight.cargo.site/w/1000/i/212623be3adeee4eb4ef32349649b51f788a6ce3735be6e16b95ecf2b2287fc3/Dcom_WebUI_Device_02A.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/279bce18494c774130539e122bab0ec3beec61a66851253c999cdb0e0fde85cb/Dcom_WebUI_Device_02B.jpeg" data-mid="137650413" border="0" src="https://freight.cargo.site/w/1000/i/279bce18494c774130539e122bab0ec3beec61a66851253c999cdb0e0fde85cb/Dcom_WebUI_Device_02B.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fca9cf699fa935df163a77759f10bc19ed1ff5bc2c0553e3e0c8c6dc8bb52f9f/Tcom_Product_Home.jpeg" data-mid="137650412" border="0" src="https://freight.cargo.site/w/1000/i/fca9cf699fa935df163a77759f10bc19ed1ff5bc2c0553e3e0c8c6dc8bb52f9f/Tcom_Product_Home.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/67de67d722c5e0126bc5feacbc53cbebf605f81a73daa935be70cbd223c3e8b6/Tcom_Product_Writing-Assistant.jpeg" data-mid="137650411" border="0" src="https://freight.cargo.site/w/1000/i/67de67d722c5e0126bc5feacbc53cbebf605f81a73daa935be70cbd223c3e8b6/Tcom_Product_Writing-Assistant.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1fba9e67486e9a618723798e95adff51a3ad5cfb4b7ed71282eb5b7a765de93b/Tcom_WebUI_Device_Writing-Assistant-2.jpeg" data-mid="137650410" border="0" src="https://freight.cargo.site/w/1000/i/1fba9e67486e9a618723798e95adff51a3ad5cfb4b7ed71282eb5b7a765de93b/Tcom_WebUI_Device_Writing-Assistant-2.jpeg" /> <img width="3000" height="2636" width_o="3000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/074fd10336f6d89b1e937f93c0998b2cd06c6fde2cd2d446ffa196a5e1690b1a/Dcom_Product_Color_Updated.jpeg" data-mid="137652077" border="0" src="https://freight.cargo.site/w/1000/i/074fd10336f6d89b1e937f93c0998b2cd06c6fde2cd2d446ffa196a5e1690b1a/Dcom_Product_Color_Updated.jpeg" /> <img width="3000" height="2238" width_o="3000" height_o="2238" data-src="https://freight.cargo.site/t/original/i/f70fec1480b503237a8332e2b19deb9bf03010611186964a07dbad2be49413b5/SFW_Dcom_Color-Study_A.jpeg" data-mid="137652082" border="0" src="https://freight.cargo.site/w/1000/i/f70fec1480b503237a8332e2b19deb9bf03010611186964a07dbad2be49413b5/SFW_Dcom_Color-Study_A.jpeg" /> <img width="3000" height="2238" width_o="3000" height_o="2238" data-src="https://freight.cargo.site/t/original/i/913be8965f2991603d11e42413f7f38ccd7edff2b361f6f8b53c211b62ea2014/SFW_Dcom_Color-Study_A.jpeg" data-mid="137652369" border="0" src="https://freight.cargo.site/w/1000/i/913be8965f2991603d11e42413f7f38ccd7edff2b361f6f8b53c211b62ea2014/SFW_Dcom_Color-Study_A.jpeg" /> Next: TEACH TOMORROW ︎︎︎ https://kendraxu.com/Teach-Tomorrow Thu, 24 Mar 2022 01:12:41 +0000 Kendra Xu https://kendraxu.com/Teach-Tomorrow 2021 TEACH TOMORROW Collaborators:Juan N. Prieto (Co-Instructor)&nbsp; Precious Bugarin, Stephen Lee (Mentors) Tsilli Pines (Instrument Ex-VP) It all started here on August 23, 2021 ︎︎︎ <img width="3407" height="2090" width_o="3407" height_o="2090" data-src="https://freight.cargo.site/t/original/i/5b325722591811f969a2d9efdc239db30715c9dbb4c5ef8151cf404e6637bb74/Screen-Shot-2021-08-23-at-10.30.36-AM.png" data-mid="137610546" border="0" src="https://freight.cargo.site/w/1000/i/5b325722591811f969a2d9efdc239db30715c9dbb4c5ef8151cf404e6637bb74/Screen-Shot-2021-08-23-at-10.30.36-AM.png" /> An Upgraded Syllabus 📚 Over 2 weeks, I worked closely with my co-instructor Juan to revamp DES 441 Interface Design with a more advanced syllabus. Our goal was to expose students to a guided process that felt as close as possible to real-world digital design in the industry, folding in crucial skills such as research, UX strategy, visual design, prototyping, storytelling and collaboration. Read DES 441: Interface Design Syllabus ︎︎︎ Course Project Brief 📝 For students to experience this “industry process”, we decided to go with a single project structure (broken down into 3 phases) to give students ample time and headspace to conduct research and engage deeper levels of design thinking. We crafted prompts for categories of digital experiences that felt most relevant and timely. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0daa25348908bc4a76a8fe68bfe67d9fac7c235c9ab40b20a154a4f1b2854247/Slide.jpeg" data-mid="137610959" border="0" src="https://freight.cargo.site/w/1000/i/0daa25348908bc4a76a8fe68bfe67d9fac7c235c9ab40b20a154a4f1b2854247/Slide.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a58281f74001010c1ca92d4d156de49f6395ae449b267328d57c541aa2188afb/Slide-1.jpeg" data-mid="137610973" border="0" src="https://freight.cargo.site/w/1000/i/a58281f74001010c1ca92d4d156de49f6395ae449b267328d57c541aa2188afb/Slide-1.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d17fd116c578cd0fdc4081e6659ec52757e1a8b31847f59add074bd3d836a5f5/Slide-2.jpeg" data-mid="137610972" border="0" src="https://freight.cargo.site/w/1000/i/d17fd116c578cd0fdc4081e6659ec52757e1a8b31847f59add074bd3d836a5f5/Slide-2.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e25ee479c19729a46f25efc6472e4f36d976aadd671736a6bdb2118d411367a/Slide-3.jpeg" data-mid="137610976" border="0" src="https://freight.cargo.site/w/1000/i/1e25ee479c19729a46f25efc6472e4f36d976aadd671736a6bdb2118d411367a/Slide-3.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/93730a6e887af03fc4b233ae35e92d7475ef7911a65507564e9f6e6a3956b070/Slide-4.jpeg" data-mid="137610977" border="0" src="https://freight.cargo.site/w/1000/i/93730a6e887af03fc4b233ae35e92d7475ef7911a65507564e9f6e6a3956b070/Slide-4.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/44899ba27fcd114ae3aa4eae96033bfe6fb46a6cb7ef441a139694b43e923111/Slide-5.jpeg" data-mid="137611000" border="0" src="https://freight.cargo.site/w/1000/i/44899ba27fcd114ae3aa4eae96033bfe6fb46a6cb7ef441a139694b43e923111/Slide-5.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7511b44ddf13a76a35a85a3728ea78ce9fc66e1c27e9c8d3ece90ab428356fed/Slide-6.jpeg" data-mid="137611036" border="0" src="https://freight.cargo.site/w/1000/i/7511b44ddf13a76a35a85a3728ea78ce9fc66e1c27e9c8d3ece90ab428356fed/Slide-6.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/acb6e0288cab96bb7626d736008c54d12c07e6cd1ce21507dca9b825884b3f25/Slide-7.jpeg" data-mid="137611038" border="0" src="https://freight.cargo.site/w/1000/i/acb6e0288cab96bb7626d736008c54d12c07e6cd1ce21507dca9b825884b3f25/Slide-7.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/25619f374bea4aa2137eb8974c0ebecee400bc4fa0fd55fe1e3e3af56d4c01f6/Slide-8.jpeg" data-mid="137611039" border="0" src="https://freight.cargo.site/w/1000/i/25619f374bea4aa2137eb8974c0ebecee400bc4fa0fd55fe1e3e3af56d4c01f6/Slide-8.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/03970eb3fa460c26256e4eceaaa9a2a154bb278cd4050e294b4c97c0f081690c/Slide-9.jpeg" data-mid="137611040" border="0" src="https://freight.cargo.site/w/1000/i/03970eb3fa460c26256e4eceaaa9a2a154bb278cd4050e294b4c97c0f081690c/Slide-9.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/223ac94670d9227aa0b67b0526f2aa3f8706f2fd969d5726bed0dc49a46bcd3f/Slide-10.jpeg" data-mid="137611006" border="0" src="https://freight.cargo.site/w/1000/i/223ac94670d9227aa0b67b0526f2aa3f8706f2fd969d5726bed0dc49a46bcd3f/Slide-10.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f523860dfeef6c9581017904f4d723f1d2d1fe3c076146e294dfaf93ec802da8/Slide-12.jpeg" data-mid="137611073" border="0" src="https://freight.cargo.site/w/1000/i/f523860dfeef6c9581017904f4d723f1d2d1fe3c076146e294dfaf93ec802da8/Slide-12.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1f14de4b17480fca242dc0a7e72d021658b5f9fa9eb5c477c501fab4a614a6db/Slide-13.jpeg" data-mid="137611067" border="0" src="https://freight.cargo.site/w/1000/i/1f14de4b17480fca242dc0a7e72d021658b5f9fa9eb5c477c501fab4a614a6db/Slide-13.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/771f98e6e58a7c6fe253ae0d97c7c3a6aeb58718ee07980e43405f35ee77cf52/Slide-14.jpeg" data-mid="137611068" border="0" src="https://freight.cargo.site/w/1000/i/771f98e6e58a7c6fe253ae0d97c7c3a6aeb58718ee07980e43405f35ee77cf52/Slide-14.jpeg" /> Weeks 1-4 🔍 Phase 1: Research, Strategy Students worked in teams of 3-4 and gained foundational knowledge of how research &amp; strategy are related to design in a team-oriented setting. We conducted workshops, lectured on core strategy concepts such as information architecture, research methodologies, personas and user flows. For concepts that were beyond our expertise, we read up before crafting lectures, and invited a guest strategist to offer his perspective. Weeks 4-7&nbsp;🎨 Phase 2: UX + Visual Design Students learned about wireframing, art direction, moodboarding, design libraries, components, prototyping in Figma, and all the technicalities that come with designing for digital brand systems. Phase 2 was done individually, but students had the option to stay in touch with teammates from Phase 1, and were encouraged to bounce ideas off each other. As their instructors, we guided them every step of the way with frequent group crits and 1:1 check-ins. Weeks 8-10 📣 Phase 3: Pitching After students have refined their visual screens and prototypes from Phase 2, we dove into Phase 3, which is all about storytelling and presentation. Students were given 2 weeks to develop a deck narrative that showcases the evolution of their product concept and design thinking, ideally tying back to research conducted in Phase 1. Sample Lecture Slides ︎︎︎ <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/35315688578fc0dc660588bd8bee08d7469d26f054d791d29591823d45e94ec5/Slide-3.jpg" data-mid="137647837" border="0" src="https://freight.cargo.site/w/1000/i/35315688578fc0dc660588bd8bee08d7469d26f054d791d29591823d45e94ec5/Slide-3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5508f3a05a9c9b50390915b0702f9ed330e26099c0eab2fc9f4acd655678ae2f/Slide-4.jpg" data-mid="137647838" border="0" src="https://freight.cargo.site/w/1000/i/5508f3a05a9c9b50390915b0702f9ed330e26099c0eab2fc9f4acd655678ae2f/Slide-4.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d13f9d141f0c680048f64b48557937937e8cd9f1f2f60d2680ed98e90d347667/Slide-5.jpg" data-mid="137647839" border="0" src="https://freight.cargo.site/w/1000/i/d13f9d141f0c680048f64b48557937937e8cd9f1f2f60d2680ed98e90d347667/Slide-5.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8c42b76dc16ad2ed24ffbf1cb7e795c923bf6a146d98bda475da049ea8b8edff/Slide-6.jpg" data-mid="137647842" border="0" src="https://freight.cargo.site/w/1000/i/8c42b76dc16ad2ed24ffbf1cb7e795c923bf6a146d98bda475da049ea8b8edff/Slide-6.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9714382c171dc65114175736b03bdc95c5d13a456877ae7e90c97204b3b3e1f5/Slide-7.jpg" data-mid="137647843" border="0" src="https://freight.cargo.site/w/1000/i/9714382c171dc65114175736b03bdc95c5d13a456877ae7e90c97204b3b3e1f5/Slide-7.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/82a9e1d96756f8b9ee46563b4cad0191e5666396c229ec43792c850df079e510/Slide-8.jpg" data-mid="137647844" border="0" src="https://freight.cargo.site/w/1000/i/82a9e1d96756f8b9ee46563b4cad0191e5666396c229ec43792c850df079e510/Slide-8.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/75b1131e6d8c4e29eb31ae009494ec5d07a145e48990f627ece31aea9dc8aa4d/Slide-9.jpg" data-mid="137647845" border="0" src="https://freight.cargo.site/w/1000/i/75b1131e6d8c4e29eb31ae009494ec5d07a145e48990f627ece31aea9dc8aa4d/Slide-9.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1d10c808f295ffe4ee6fe96d487d607d0f5f09f8f07dab5e558436649f247562/Slide-10.jpg" data-mid="137647846" border="0" src="https://freight.cargo.site/w/1000/i/1d10c808f295ffe4ee6fe96d487d607d0f5f09f8f07dab5e558436649f247562/Slide-10.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8002c15e0e1ffd9297edc3a8fcd0518767f93cb110ff7d1f1e1f4a2d001a8a18/Slide-11.jpg" data-mid="137647847" border="0" src="https://freight.cargo.site/w/1000/i/8002c15e0e1ffd9297edc3a8fcd0518767f93cb110ff7d1f1e1f4a2d001a8a18/Slide-11.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ee80e2718ba2549d5e5242b323df7ee3e05970e4eb2da67dd60024931eab84ec/Slide-12.jpg" data-mid="137647848" border="0" src="https://freight.cargo.site/w/1000/i/ee80e2718ba2549d5e5242b323df7ee3e05970e4eb2da67dd60024931eab84ec/Slide-12.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/21f274e5df83b652b0231a6c7f116668d646e5e7961a01a4d942d0707060a5df/Slide-13.jpg" data-mid="137647849" border="0" src="https://freight.cargo.site/w/1000/i/21f274e5df83b652b0231a6c7f116668d646e5e7961a01a4d942d0707060a5df/Slide-13.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/911fa64be10d4c7fe086f93a686490d71bc50abfe2582a4e7aa0f5e0f0ba2b7f/Slide-14.jpg" data-mid="137647850" border="0" src="https://freight.cargo.site/w/1000/i/911fa64be10d4c7fe086f93a686490d71bc50abfe2582a4e7aa0f5e0f0ba2b7f/Slide-14.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ec05d7fa8509ab1587439fcdb8556f3f409724c2ceba2d358e7b1db5332603c6/Slide-15.jpg" data-mid="137647851" border="0" src="https://freight.cargo.site/w/1000/i/ec05d7fa8509ab1587439fcdb8556f3f409724c2ceba2d358e7b1db5332603c6/Slide-15.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" 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height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9e03ac9179873e95ecd47182689ba0e019f72b57bb1472ee1d030b84e1a3e0fc/Slide-19.jpg" data-mid="137647856" border="0" src="https://freight.cargo.site/w/1000/i/9e03ac9179873e95ecd47182689ba0e019f72b57bb1472ee1d030b84e1a3e0fc/Slide-19.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c3527d66a5a02565b185c1f696f9ed51477237a86f92c8bf5532c7ee920416d9/Slide-20.jpg" data-mid="137647857" border="0" src="https://freight.cargo.site/w/1000/i/c3527d66a5a02565b185c1f696f9ed51477237a86f92c8bf5532c7ee920416d9/Slide-20.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6a79f37d33d05953d94a3660b3b14e9cd75aa0004da26ddc3586abedd461c057/56.jpg" data-mid="137647833" border="0" src="https://freight.cargo.site/w/1000/i/6a79f37d33d05953d94a3660b3b14e9cd75aa0004da26ddc3586abedd461c057/56.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5ed637238183d37b9878456904b253f00fe157529e72d58aff5c02a474f22907/Slide-21.jpg" data-mid="137647858" border="0" src="https://freight.cargo.site/w/1000/i/5ed637238183d37b9878456904b253f00fe157529e72d58aff5c02a474f22907/Slide-21.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a54c0f11b67e24332dc92a240c6b6272bd3285f432798f0bec3eebe0dddfb21d/51.jpg" data-mid="137647827" border="0" src="https://freight.cargo.site/w/1000/i/a54c0f11b67e24332dc92a240c6b6272bd3285f432798f0bec3eebe0dddfb21d/51.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c64511e3398443dc1f20b1efdf2416ad00359285783c438cb026c1e55fb04a71/Slide-22.jpg" data-mid="137647859" border="0" src="https://freight.cargo.site/w/1000/i/c64511e3398443dc1f20b1efdf2416ad00359285783c438cb026c1e55fb04a71/Slide-22.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0a8c003f992173e94df0065de54a8a6e42c1c0fb09af2f481a7c61ccbfe72717/52.jpg" data-mid="137647828" border="0" src="https://freight.cargo.site/w/1000/i/0a8c003f992173e94df0065de54a8a6e42c1c0fb09af2f481a7c61ccbfe72717/52.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e8aa9237163afb66a1abfd14f2640faacb399e34d0d5771b44dd88b18740e0d3/53.jpg" data-mid="137647829" border="0" src="https://freight.cargo.site/w/1000/i/e8aa9237163afb66a1abfd14f2640faacb399e34d0d5771b44dd88b18740e0d3/53.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c6a77a5768305939ed82eef4926fdff0170b7f98846bfdde5fb694e926fa89cf/55.jpg" data-mid="137647832" border="0" src="https://freight.cargo.site/w/1000/i/c6a77a5768305939ed82eef4926fdff0170b7f98846bfdde5fb694e926fa89cf/55.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ae6f98c50019a2ec30f36793323715ebd6e7234954a4afb45dd4e2da713ba31c/Slide-23.jpg" data-mid="137647860" border="0" src="https://freight.cargo.site/w/1000/i/ae6f98c50019a2ec30f36793323715ebd6e7234954a4afb45dd4e2da713ba31c/Slide-23.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4e7134cb51bfb8192cf07494b0354015ef6066ce5c37aee8cfdc91d19fb71a9c/11.jpg" data-mid="137647821" border="0" src="https://freight.cargo.site/w/1000/i/4e7134cb51bfb8192cf07494b0354015ef6066ce5c37aee8cfdc91d19fb71a9c/11.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2237a43e782355e45af480be416b6b46732eceb3128722772fac937b100a8a04/Slide-24.jpg" data-mid="137647861" border="0" src="https://freight.cargo.site/w/1000/i/2237a43e782355e45af480be416b6b46732eceb3128722772fac937b100a8a04/Slide-24.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f6d75879aa02e261d295c8ce8092a1efef51d2be1617c7f2bad8990f70d2d070/12.jpg" data-mid="137647822" border="0" src="https://freight.cargo.site/w/1000/i/f6d75879aa02e261d295c8ce8092a1efef51d2be1617c7f2bad8990f70d2d070/12.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2b0642ceb23bff334472e5ad1f65491c4dff1c75d059693f9f23fd7ef637593d/13.jpg" data-mid="137647825" border="0" src="https://freight.cargo.site/w/1000/i/2b0642ceb23bff334472e5ad1f65491c4dff1c75d059693f9f23fd7ef637593d/13.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/57931f6e6e48fa08731380d564a636d35977051fd1a1c8bde3b29618b53b1522/54.jpg" data-mid="137647831" border="0" src="https://freight.cargo.site/w/1000/i/57931f6e6e48fa08731380d564a636d35977051fd1a1c8bde3b29618b53b1522/54.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/618901d2aafd219d167df81976cb741a84f3cd7d668bb155c52668338a1ed570/Slide-25.jpg" data-mid="137647862" border="0" src="https://freight.cargo.site/w/1000/i/618901d2aafd219d167df81976cb741a84f3cd7d668bb155c52668338a1ed570/Slide-25.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1578799b70d44fbe2a5402cf36f9f590294f44bc44fcc4f9897a24b30a311d99/25.jpg" data-mid="137647826" border="0" src="https://freight.cargo.site/w/1000/i/1578799b70d44fbe2a5402cf36f9f590294f44bc44fcc4f9897a24b30a311d99/25.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/374ed3206403028ec0f8f4751468e46137f2ee18cb415c180a115aa60a8253e9/Slide-26.jpg" data-mid="137647864" border="0" src="https://freight.cargo.site/w/1000/i/374ed3206403028ec0f8f4751468e46137f2ee18cb415c180a115aa60a8253e9/Slide-26.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9615aa882d8bdd15a558217b75b3a2bdf8ab8da36adb98e7dbe1e555c28a25cb/Slide-27.jpg" data-mid="137647866" border="0" src="https://freight.cargo.site/w/1000/i/9615aa882d8bdd15a558217b75b3a2bdf8ab8da36adb98e7dbe1e555c28a25cb/Slide-27.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/89144ad2fac9237a7111dbeb7c94dbd437d574c948beb8fe2947376627a82a29/Slide-28.jpg" data-mid="137647868" border="0" 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height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/14e38073936d98446e3923c8d72965d4181b6e6e3fd1c7b54f9667ab5c459222/Slide-42.jpg" data-mid="137647884" border="0" src="https://freight.cargo.site/w/1000/i/14e38073936d98446e3923c8d72965d4181b6e6e3fd1c7b54f9667ab5c459222/Slide-42.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/929ffcd4fba558c66baa937652c1cecef6c6fa250c401fb616ff71819fe30127/Slide-43.jpg" data-mid="137647885" border="0" src="https://freight.cargo.site/w/1000/i/929ffcd4fba558c66baa937652c1cecef6c6fa250c401fb616ff71819fe30127/Slide-43.jpg" /> Class Figma Setup&nbsp;︎︎︎ Snapshots of Student Work&nbsp;︎︎︎ <img width="3840" height="2810" width_o="3840" height_o="2810" data-src="https://freight.cargo.site/t/original/i/74bc8530742bb178b5bd40eab0adf3395c4ba6096df75d386a5c3d3ec522d767/Frame-7.jpeg" data-mid="137642808" border="0" 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data-src="https://freight.cargo.site/t/original/i/240975bb5921f162cba8595c70cac447024607d5af51091db03924a75c419870/Desktop---19.jpeg" data-mid="137642805" border="0" src="https://freight.cargo.site/w/1000/i/240975bb5921f162cba8595c70cac447024607d5af51091db03924a75c419870/Desktop---19.jpeg" /> After 11 weeks together, our students loved the experience and learned a lot from the new DES 441. I’m grateful for amazing collaborators who bring a powerful vision for a more inclusive and responsible future. Next: DESIGN ARCHIVE ︎︎︎ https://kendraxu.com/Design-Archive Thu, 24 Mar 2022 03:01:00 +0000 Kendra Xu https://kendraxu.com/Design-Archive 2015–2021 ARCHIVE Misc. graphic design, personal experiments, and past projects. <img width="3500" height="3583" width_o="3500" height_o="3583" data-src="https://freight.cargo.site/t/original/i/77b0b0be73f8ffd5b442381302a691f0ddca6de5dfbf1d2af8ffadf41b5d288e/Archive_Logos_Updated.jpeg" data-mid="137653439" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/77b0b0be73f8ffd5b442381302a691f0ddca6de5dfbf1d2af8ffadf41b5d288e/Archive_Logos_Updated.jpeg" /> <img width="2455" height="3407" width_o="2455" height_o="3407" data-src="https://freight.cargo.site/t/original/i/780af48d8d9ea99f85a729b7e8c81f67cdca67e35663dcf8b3fa2b71ac3d7536/2.jpeg" data-mid="137653479" border="0" src="https://freight.cargo.site/w/1000/i/780af48d8d9ea99f85a729b7e8c81f67cdca67e35663dcf8b3fa2b71ac3d7536/2.jpeg" /> <img width="2457" height="3408" width_o="2457" height_o="3408" data-src="https://freight.cargo.site/t/original/i/0414412c05d7fb4ce97da5cc9789cb73bf3c4190745ef012decdaa87e4bb9a3f/3.jpeg" data-mid="137653478" border="0" src="https://freight.cargo.site/w/1000/i/0414412c05d7fb4ce97da5cc9789cb73bf3c4190745ef012decdaa87e4bb9a3f/3.jpeg" /> <img width="2505" height="3443" width_o="2505" height_o="3443" data-src="https://freight.cargo.site/t/original/i/6c94b449c95013192dc5acd1609b3f6955fee08a89d94bea7e3ee4f23480975a/14.jpeg" data-mid="137653477" border="0" src="https://freight.cargo.site/w/1000/i/6c94b449c95013192dc5acd1609b3f6955fee08a89d94bea7e3ee4f23480975a/14.jpeg" /> Form-making Workshop (2017) Exploring unexpected tactile qualities using an analog scanning process. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3e699a0446e28edc5bc353f19e451779903769fec1197c2a302c007562f4e2ea/Map-3---Parked-Cars-2.jpeg" data-mid="137653475" border="0" src="https://freight.cargo.site/w/1000/i/3e699a0446e28edc5bc353f19e451779903769fec1197c2a302c007562f4e2ea/Map-3---Parked-Cars-2.jpeg" /> <img width="200" height="134" width_o="200" height_o="134" data-src="https://freight.cargo.site/t/original/i/70f66025ee1b7dbb117a4c97d15deec3b5b3aff973aabb2b150ba5e58d959fde/thumb.gif" data-mid="137653473" border="0" src="https://freight.cargo.site/w/200/i/70f66025ee1b7dbb117a4c97d15deec3b5b3aff973aabb2b150ba5e58d959fde/thumb.gif" /> <img width="800" height="988" width_o="800" height_o="988" data-src="https://freight.cargo.site/t/original/i/ca81aebf5cab5eee85a145ac078591e77d582620ffe938268626f7a5d2512fc4/Charting-Communicative-Spaces-2.jpeg" data-mid="137653476" border="0" src="https://freight.cargo.site/w/800/i/ca81aebf5cab5eee85a145ac078591e77d582620ffe938268626f7a5d2512fc4/Charting-Communicative-Spaces-2.jpeg" /> <img width="2448" height="2448" width_o="2448" height_o="2448" data-src="https://freight.cargo.site/t/original/i/c7f49773920c2f90405b218dbc617adf9e439eb035a1f5ec4461fe039a7dab37/IMG_8490.jpeg" data-mid="137653474" border="0" src="https://freight.cargo.site/w/1000/i/c7f49773920c2f90405b218dbc617adf9e439eb035a1f5ec4461fe039a7dab37/IMG_8490.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/efaa80788aa5abbc213931b3b3eab573e138b0bbb0da61e89719dcde1a551640/IMG_0979.jpeg" data-mid="137653469" border="0" src="https://freight.cargo.site/w/1000/i/efaa80788aa5abbc213931b3b3eab573e138b0bbb0da61e89719dcde1a551640/IMG_0979.jpeg" /> Modular Constraints (2017)A digital fabrication project creating a fluid, movable surface inspired by animal skeleton and skin. Calibrate Yourself (2018) A performance about gender norms, examining the violent implications of posture, measurement, and our subconscious interactions with space. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/86e92c7a21001499d16af0e015a1e862ec1dd1f1dfcf3d3756d110830d45390d/IMG_7860.JPG" data-mid="137656815" border="0" src="https://freight.cargo.site/w/1000/i/86e92c7a21001499d16af0e015a1e862ec1dd1f1dfcf3d3756d110830d45390d/IMG_7860.JPG" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/89271ef47e385ae9a82ba310ee1dc83a6f1eafdb2c5e964ce438f3ce3a57660b/DP_Ascii_SFW.jpeg" data-mid="137653460" border="0" src="https://freight.cargo.site/w/1000/i/89271ef47e385ae9a82ba310ee1dc83a6f1eafdb2c5e964ce438f3ce3a57660b/DP_Ascii_SFW.jpeg" /> <img width="998" height="1998" width_o="998" height_o="1998" data-src="https://freight.cargo.site/t/original/i/e41091627bdaa37a8accef305c9211bc9f919c2d4f9ad5964fbc20d49f09f93b/Screen-Shot-2022-03-26-at-3.17.19-PM.png" data-mid="137657844" border="0" src="https://freight.cargo.site/w/998/i/e41091627bdaa37a8accef305c9211bc9f919c2d4f9ad5964fbc20d49f09f93b/Screen-Shot-2022-03-26-at-3.17.19-PM.png" /> ASCII Blanket (2018) A tactile exploration of intimate concepts around memory, coded language, and Chinese generational trauma. The blanket is typeset with a paragraph from my grandfather’s Mandarin memoir about his life struggles during the 90s communist era, each Chinese character encoded in ASCII. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5a9e0671ecccb1ce96a4f0a2d7ddee7e5d493948d782cc6f2e53d4b367be6204/Poster-Collage-Mockup---Full.jpeg" data-mid="137653471" border="0" src="https://freight.cargo.site/w/1000/i/5a9e0671ecccb1ce96a4f0a2d7ddee7e5d493948d782cc6f2e53d4b367be6204/Poster-Collage-Mockup---Full.jpeg" /> <img width="1500" height="1024" width_o="1500" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4618c81e165cd85242f63ea49844f6bce63d1e79a2edc3b1cd61541a712d861c/Poster-Diptych-2.jpeg" data-mid="137653456" border="0" src="https://freight.cargo.site/w/1000/i/4618c81e165cd85242f63ea49844f6bce63d1e79a2edc3b1cd61541a712d861c/Poster-Diptych-2.jpeg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/36565ff2b7d08c6003e0d12baeaf67ca645874424879f9be10f401823fafd94e/Conch-Shell-Wire_640.jpeg" data-mid="137653447" border="0" src="https://freight.cargo.site/w/640/i/36565ff2b7d08c6003e0d12baeaf67ca645874424879f9be10f401823fafd94e/Conch-Shell-Wire_640.jpeg" /> <img width="800" height="1074" width_o="800" height_o="1074" data-src="https://freight.cargo.site/t/original/i/76c1ffda3db597c7c1b3ab77704235fed8c706d8d8d2e998db15ff5ee98ae80d/Record-Poster_Compressed.gif" data-mid="137653449" border="0" src="https://freight.cargo.site/w/800/i/76c1ffda3db597c7c1b3ab77704235fed8c706d8d8d2e998db15ff5ee98ae80d/Record-Poster_Compressed.gif" /> <img width="3000" height="1993" width_o="3000" height_o="1993" data-src="https://freight.cargo.site/t/original/i/7b082fad0e3941bdd0ca364927262554dcd9e50a1a233f65742fa24395e67377/DSC_4503.jpeg" data-mid="137653443" border="0" src="https://freight.cargo.site/w/1000/i/7b082fad0e3941bdd0ca364927262554dcd9e50a1a233f65742fa24395e67377/DSC_4503.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d0a27170570aab673292bbe007eb307149739a85fd6326ab30358500c1811504/DSC_4548_2.jpeg" data-mid="137663817" border="0" src="https://freight.cargo.site/w/1000/i/d0a27170570aab673292bbe007eb307149739a85fd6326ab30358500c1811504/DSC_4548_2.jpeg" /> <img width="3000" height="1993" width_o="3000" height_o="1993" data-src="https://freight.cargo.site/t/original/i/0237e7d3875cf7c2f6676a5fa83bd6c7d60b6a839edf584c405798bbe39959b3/DSC_4497.jpeg" data-mid="137663818" border="0" src="https://freight.cargo.site/w/1000/i/0237e7d3875cf7c2f6676a5fa83bd6c7d60b6a839edf584c405798bbe39959b3/DSC_4497.jpeg" /> Alexander Rodchenko Accordion (2015) An accordion book documenting the evolution of Alexander Rodchenko’s graphic design through key stages of his life. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5033a1132b82bdcd3e56d3a1a63fa471610e3b883f64d756120009e4af7870d3/Image-3_Thumb_Ethan_Pink.jpeg" data-mid="137653445" border="0" src="https://freight.cargo.site/w/1000/i/5033a1132b82bdcd3e56d3a1a63fa471610e3b883f64d756120009e4af7870d3/Image-3_Thumb_Ethan_Pink.jpeg" /> <img width="701" height="438" width_o="701" height_o="438" data-src="https://freight.cargo.site/t/original/i/c86f2bdd0b8183c0f1f18e2e25df240ceb22fce4277c91f6901dc8dcfb5fe701/GR_Room-4_4k_Reupload_2-high.gif" data-mid="137658325" border="0" src="https://freight.cargo.site/w/701/i/c86f2bdd0b8183c0f1f18e2e25df240ceb22fce4277c91f6901dc8dcfb5fe701/GR_Room-4_4k_Reupload_2-high.gif" /> Break The Internet: Last Scene (2018) One of 10 projects in a collaborative studies exhibition about femininity in the digital space. Art direction is centered on intimate gestures, ASMR loops, and seductive advertizing. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ce6eaa22deac067c44c0e7d2aee5826a08129d70abb88c59e00e1b5e18b69121/Map-2---Conversations---Times.jpeg" data-mid="137653441" border="0" src="https://freight.cargo.site/w/1000/i/ce6eaa22deac067c44c0e7d2aee5826a08129d70abb88c59e00e1b5e18b69121/Map-2---Conversations---Times.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d3ad8ed1fb358fa93c2ffca4e14ca3cbd15292c6a73d46123de0ceaca2623b5e/Fetchum_Thumb_Dark.jpeg" data-mid="137653442" border="0" src="https://freight.cargo.site/w/1000/i/d3ad8ed1fb358fa93c2ffca4e14ca3cbd15292c6a73d46123de0ceaca2623b5e/Fetchum_Thumb_Dark.jpeg" /> <img width="3000" height="2176" width_o="3000" height_o="2176" data-src="https://freight.cargo.site/t/original/i/0e6156f47ccb3b52d22279db07250bc2485a85885ae47562fa7cb1e16b8b5a23/Lillet_Watch_Sketches_SFW.jpeg" data-mid="137653440" border="0" src="https://freight.cargo.site/w/1000/i/0e6156f47ccb3b52d22279db07250bc2485a85885ae47562fa7cb1e16b8b5a23/Lillet_Watch_Sketches_SFW.jpeg" /> &nbsp; <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/4c7f7cab1a378790b4e584584df00c2eed32c6da329770f1c0016f893d320a41/Inkblot-8.png" data-mid="137653800" border="0" src="https://freight.cargo.site/w/1000/i/4c7f7cab1a378790b4e584584df00c2eed32c6da329770f1c0016f893d320a41/Inkblot-8.png" /> <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/29a84e4c1a3d8e1465e015eb8fb13a3f39eea94dcb995b5d2bfed1fba83521cd/Inkblot-5.2.png" data-mid="137653797" border="0" src="https://freight.cargo.site/w/1000/i/29a84e4c1a3d8e1465e015eb8fb13a3f39eea94dcb995b5d2bfed1fba83521cd/Inkblot-5.2.png" /> <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/d0e9731f593c0a5db5165f5bcf4b1e9435d32725abf57b54f7bfe37cabbce07e/Inkblot-5.png" data-mid="137653795" border="0" src="https://freight.cargo.site/w/1000/i/d0e9731f593c0a5db5165f5bcf4b1e9435d32725abf57b54f7bfe37cabbce07e/Inkblot-5.png" /> <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/bb3fb467381e7f51bf270fce8db0323eb4b231d6b1b2f3c3db95752852d92b68/Inkblot-9.png" data-mid="137653801" border="0" src="https://freight.cargo.site/w/1000/i/bb3fb467381e7f51bf270fce8db0323eb4b231d6b1b2f3c3db95752852d92b68/Inkblot-9.png" /> <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/fe6b3acfae42b7291ffbc7626bc616d828c3be3d9f4a6ad54f5d3ea629df9ba0/Inkblot-3.png" data-mid="137653793" border="0" src="https://freight.cargo.site/w/1000/i/fe6b3acfae42b7291ffbc7626bc616d828c3be3d9f4a6ad54f5d3ea629df9ba0/Inkblot-3.png" /> <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/f9a1530fd896c95465576c703cb997359bcecf8ac33ee0c9c123e592920a3f17/Inkblot-11.png" data-mid="137653791" border="0" src="https://freight.cargo.site/w/1000/i/f9a1530fd896c95465576c703cb997359bcecf8ac33ee0c9c123e592920a3f17/Inkblot-11.png" /> <img width="3267" height="2502" width_o="3267" height_o="2502" data-src="https://freight.cargo.site/t/original/i/9cbae975c36291a54e40d3f408282bf6fbc09ae0ff1a80185661780e9c84614c/Inkblot-10.png" data-mid="137653790" border="0" src="https://freight.cargo.site/w/1000/i/9cbae975c36291a54e40d3f408282bf6fbc09ae0ff1a80185661780e9c84614c/Inkblot-10.png" /> Amorphic (2018) Textural ink blots used in divider spreads for a publication on women’s psychology. Created using paints, tactile materials, and a hi-def scanner. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/042bf3eb8741a03faa8ad6be15730b64b21e636089a3433ceb947917cbc823d1/Airbnb_Thumb_Navy_3k.jpeg" data-mid="137653444" border="0" src="https://freight.cargo.site/w/1000/i/042bf3eb8741a03faa8ad6be15730b64b21e636089a3433ceb947917cbc823d1/Airbnb_Thumb_Navy_3k.jpeg" />Airbnb Brand Book (2020) Early spread iterations and graphic definition for the Airbnb internal design book. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f06496999a110504dd919d3de0f47c7f31d448def964eb39200596a34a6f239c/Voyager_Macro_Booklet_Cover_3x2_red.jpeg" data-mid="137661773" border="0" src="https://freight.cargo.site/w/1000/i/f06496999a110504dd919d3de0f47c7f31d448def964eb39200596a34a6f239c/Voyager_Macro_Booklet_Cover_3x2_red.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a07ad897c1059f1d5806abe1cd27ca8bcf1c8bde7f5568eee0ef9ea523065830/Voyager_Macro_2.jpeg" data-mid="137662417" border="0" src="https://freight.cargo.site/w/1000/i/a07ad897c1059f1d5806abe1cd27ca8bcf1c8bde7f5568eee0ef9ea523065830/Voyager_Macro_2.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e8b504bd331ad7f96ed5c1c5c6d11d05687517e2e3c6bcbdd5775423877023a8/Voyager_Macro_3.jpeg" data-mid="137662416" border="0" src="https://freight.cargo.site/w/1000/i/e8b504bd331ad7f96ed5c1c5c6d11d05687517e2e3c6bcbdd5775423877023a8/Voyager_Macro_3.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fe2dcbb4e251992308801918f2cf13a40c6beceb0af1e3fea1d7bb998bc31612/Voyager_Micro_1.jpeg" data-mid="137662415" border="0" src="https://freight.cargo.site/w/1000/i/fe2dcbb4e251992308801918f2cf13a40c6beceb0af1e3fea1d7bb998bc31612/Voyager_Micro_1.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/79ee5bc0a06f11aa5f44e7950fa365a8a70f219af2207dd3a2ae9d910d426b8b/Voyager_Micro_2.jpeg" data-mid="137662414" border="0" src="https://freight.cargo.site/w/1000/i/79ee5bc0a06f11aa5f44e7950fa365a8a70f219af2207dd3a2ae9d910d426b8b/Voyager_Micro_2.jpeg" /> Dear Voyager (2016) A personal project exploring the psychological relationships between sound, image, and language. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c10f9dcda3a7a6d68c2975fa2ea1830932242e6f7df49caf6fdda1c74d2a0884/_ECHOLALIA_1.jpeg" data-mid="137653452" border="0" src="https://freight.cargo.site/w/1000/i/c10f9dcda3a7a6d68c2975fa2ea1830932242e6f7df49caf6fdda1c74d2a0884/_ECHOLALIA_1.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1d63a8e4d330ad6414066843a7064acb399a43e67b8eede153086227bbac85c2/_ECHOLALIA_2.jpeg" data-mid="137653450" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/1d63a8e4d330ad6414066843a7064acb399a43e67b8eede153086227bbac85c2/_ECHOLALIA_2.jpeg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8b57a4c73bb5c3b67e15e7ec67f995e2e9e5e4bfce0197aa4078a10474c2d7f9/_ECHOLALIA_3.jpeg" data-mid="137653451" border="0" src="https://freight.cargo.site/w/1000/i/8b57a4c73bb5c3b67e15e7ec67f995e2e9e5e4bfce0197aa4078a10474c2d7f9/_ECHOLALIA_3.jpeg" /> <img width="3000" height="2143" width_o="3000" height_o="2143" data-src="https://freight.cargo.site/t/original/i/fb87560991cee02c9b8b94151044c908d93a11d48d3433391d976e887d6b3ac5/Skyryse_Screens_Tablet3.jpeg" data-mid="137665958" border="0" src="https://freight.cargo.site/w/1000/i/fb87560991cee02c9b8b94151044c908d93a11d48d3433391d976e887d6b3ac5/Skyryse_Screens_Tablet3.jpeg" /> Skyryse Website (2019) Web design for Skyryse, an autonomous helicopter startup looking to expand into consumer air travel. <img width="1000" height="1300" width_o="1000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/bb02a5fffd5bc9008aa5d57de33871814c2495f2c747d1603f755611424c3966/Poster_Mockup.jpeg" data-mid="137653459" border="0" src="https://freight.cargo.site/w/1000/i/bb02a5fffd5bc9008aa5d57de33871814c2495f2c747d1603f755611424c3966/Poster_Mockup.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70fa7fbf13087851365bf83642a64c7c46f1d1c8cc76a84543bddd3f038da382/Soundtrail.jpeg" data-mid="137653468" border="0" src="https://freight.cargo.site/w/1000/i/70fa7fbf13087851365bf83642a64c7c46f1d1c8cc76a84543bddd3f038da382/Soundtrail.jpeg" /> <img width="1963" height="1170" width_o="1963" height_o="1170" data-src="https://freight.cargo.site/t/original/i/c18b699fc8de969a66582755b17d68662edef2e379787ef3425474427474ac0e/Digital-Interface.png" data-mid="137653472" border="0" src="https://freight.cargo.site/w/1000/i/c18b699fc8de969a66582755b17d68662edef2e379787ef3425474427474ac0e/Digital-Interface.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0865da79b3af2f8de8215b9e326dbd0b29159b2f3d97a70dedbe500e6f777ec9/Uli_Background_Thumbnail_Scaled.jpeg" data-mid="137660737" border="0" src="https://freight.cargo.site/w/1000/i/0865da79b3af2f8de8215b9e326dbd0b29159b2f3d97a70dedbe500e6f777ec9/Uli_Background_Thumbnail_Scaled.jpeg" /> Uli: AI Chatbot Concept (2017) A product proposal for the New York subway infocommunication system, centered on clarifying, crowdsourcing and delivering commute-related information in a bite-sized format. Created as part of my visual design internship with Method NY. Last Item Archived: 2021